Like millions of human beings before us, we experience the reality of alcohol on a daily basis: on the way home from work, around the table, at restaurants, during celebrations, at corporate or charity events...

We live in a culture that celebrates extremes. Once you start drinking, you keep drinking because we believe the pleasure ends when you stop.

So we drink. Again and again. Like a reflex.

Without asking questions, we let ourselves be swallowed up by the frenetic pace of modern life, by routine, noise, work, evenings that often become mornings. And sometimes, we wake up feeling like we've lost something. Something important, something different.

A dream.

What if the secret to a magical evening was in our contribution and not our consumption? What if we didn't necessarily have to stop drinking but simply drink better?

What if, when faced with a choice, we tried to put ourselves in the shoes of our "tomorrow self"? Would he approve of the choice of our "today self"?

Your dream, we dreamed it too. And we decided to embody it in a brand that fuses traditional and modern methods. A brand of delicious alternatives, better for you and our world.

To make this dream come true, we believe that our ability to focus back on our values, our consciousness and our body in order to find balance is a good starting point.

Together, let's change the way the world celebrates, one smart choice at a time,

Patrice and the NOA team